Indian e-commerce company Flipkart has joined forces with online car service Ola and online travel company Make My Trip to form a nationalist lobby group to combat global rivals such as Amazon and Uber in India.
According to reports in the Economic Times, Flipkart's co-founder Sachin Bansal will serve as founding president for the lobby group, called Indiatech.org, which has been dubbed the "Nasscom for the startup space".
The lobby will aim to represent the interest of the Indian startups and aggressively demand more favourable policies by the government. Other founding members from India's messenger service, Hike and online selling company, Quikr are also expected to join in.
Members have also invited other global investors like Japan's Softbank, which is already an investor in Flipkart, New York-based Tiger Global Management, Hong Kong-based hedge fund Steadview Capital, as well as venture capital firms like Accel India and Matrix Partners.
Flipkart and rival Amazon are already locking horns in the Indian market when it comes to organising big sales, while Ola's rival Uber too recently announced Unified Payments Interface (UPI) integration in India. Hike already beat WhatsApp to digital payments earlier.