Advertising

John Lewis becomes the first UK retailer to trial Facebook 360 Collections ads

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By John McCarthy | Media editor

September 19, 2017 | 3 min read

John Lewis has set its flag in a new Facebook ad format, it is the first UK retailer to trial 360 degree Facebook ads that enable shoppers to fully check out select goods from every angle.

Becoming the first retailer to embrace the ad format gives John Lewis an advantage in getting its autumn advertising campaign ready. Furthermore, it can work out the kinks in the run up to its inevitable big spend during the holiday period in winter.

John Lewis Shoppable ad

John Lewis' 360 shoppable ad

The ads allow viewers to check out exclusive items from every angle and can direct users to the website for purchase with one click. The footage has been pieced together from video footage, shot in a house in Streatham which was styled with product that is only available at John Lewis.

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On the drive, Eva Bojtos, John Lewis’s senior manager for social marketing, said: “Facebook is such an important platform to reach customers and as Facebook’s research has found 51% of people say they’re excited that VR will play a part of their shopping experiences in the future.

“This trial forms part of our strategy to offer our customers more inspiring experiences both in shops and online.”

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