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Creative J. Walter Thompson APAC Creative Works

Creative work of the week APAC: Manulife puts personality into insurance by focusing on how people can achieve their dreams


By Shawn Lim, Reporter, Asia Pacific

September 19, 2017 | 2 min read

The winner of this week's creative work of the week in Asia Pacific is Manulife, which launched three films in the Philippines as part of its 110th anniversary campaign, showing how a Manulife plan can help people achieve their dreams.

The campaign was created by JWT Manila and the first film is called 'Ring', which showcases Manulife’s Affluence Gold, where taking a life-changing trip can be a reality. It features a planner like Matthew, an affordable one-time investment meant being able to take that trip of a lifetime with his girlfriend and take their relationship to the next level.

The second film, called 'Rockstar', showcases Manulife’s Education Builder, which shows that a prestigious education for children is never impossible. It features a girl finally achieving her dream of going to university and making her parents proud.

The third film, called 'Ride', showcases Manulife’s Affluence Builder Plus, which aims to show people that they can live out their passion sooner than they think. It features Jeric, an executive in his 40s, using the plan to pursue his passion and make a living out of it.

“Life insurance is no longer just about protecting ourselves and our families from the unexpected. Life insurance is also about investing and building funds for the future," said Melissa Henson, senior vice president and chief marketing officer, Manulife.

"And Manulife is here to provide financial solutions that can help Filipinos take that first step toward turning what ifs from possibilities to reality."

Manulife: How insurance can help achieve dreams by JWT Manila

By Manulife

Overall Rating 5/5

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Creative J. Walter Thompson APAC Creative Works

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