Manulife: How insurance can help achieve dreams by JWT Manila
- Location:
Manulife has launched three films to give new meaning to insurance especially to the younger markets. The films, created by JWT Manila as part of Manulife's 110th anniversary campaign, aim to resonate with people using stories of how a Manulife plan could help them achieve their dreams - like being able to take on a life-changing trip, starting your dream business, or even pushing your child to reach greater heights.
A lot of people still associate insurance with unfortunate life events. They still see it in a traditional way. For some, insurance is something only for emergencies. It's what they leave their family when they're gone or something unexpectedly happens to them. Or it's something they won't be able to enjoy while they're alive and strong.
The brand wanted to drive consideration and conversion by showing tangible and direct ways Manulife can help people achieve their dreams. For this new campaign, Manulife wanted to give insurance new meaning - a whole new positive meaning.
Credits
Client: Manufacturers Life Insurance Co.
Melissa Henson — SVP, Chief Marketing Officer
Kay Wong — VP, Head of Branding & Digital
Paola Yamsuan — Senior Manager - Branding, Marketing
Agency: J. Walter Thompson Philippines
Golda Roldan – Managing Director
Dave Ferrer – Chief Creative Officer
Brandie Tan – Executive Creative Director
Javey Villones – Creative Director/Art Director
Bob Cruz – Associate Creative Director / Art Director
Tim Villela – Associate Creative Director / Copywriter
Albert Millar - Copywriter
Joei Calixto – Copywriter
Angelique Vergara – Account Manager
Pam Garcia – Executive Strategic Planning Director
Sam Zetha — Integrated Strategic Manager
Dana Ledesma — Junior Strategist
Producers:
Jeng Gambol Floresca
Lyda Aguinaldo
Production: Film Pabrika
Director - Lyle Sacris
Cheska Ramos – Line Producer
Marivic San Juan/Jing Lopez — Executive Producers
Debbie Villanueva — Production Design
Cris Pasturan - AD
Sheenly Gener (Rockstar) - Asst AD
Liza Apuyan — Production Manager
Production staff:
Joy Orio
Regina Inocencio
Robert Cuevas
Aldo Directo
Neil Jara
Ickoy Manzano
Director of Photography:
Lyle Sacris ( Ring)
JA Tadena (Ride/Rockstar)
Hong Kong camera operators:
JC Valencia
Carlos Mauricio
Gian Caluag
Ardan ArcegA
Soundman:
Miguel Hernandez (Ring)
Jojo Gonzales (Ride/Rockstar)
Casters:
Charmaine Betudio
Nestea Naesa Jr
Make up:
Face One (Rockstar)
Pedi Acebo ( Ride)
Post Production — Pabrika
Omnibus:
Jose Alfaro Azucena (offline)
Cris Cantos (online)
Ring:
Bien Felix ( offline)
Cris Cantos (online)
Rockstar:
Cris Cantos ( Offline/Online)
Ride:
Jose Alfaro Azucena (offline)
Anj Laparan (Online)
Grading:
Barebones
Musseli Cruz
Aurie Anden