Doogie Howser, McDreamy, Dr. Addison Montgomery and Dr. Turk are all known TV doctors, and they're bringing back their knowledge to a humorous camapaign for Cigna by McCann NY.
Called the TV Doctors of America, the continued campaign is on a mission to get people to actually go get their annual checkups – from a real doctor.
These fictional docs may not know much about medicine, but that won’t stop them from once again using their 'skills' to save real lives.
This year’s cast includes two new faces – Neil Patrick Harris and Kate Walsh. Together with Patrick Dempsey and Donald Faison, they are back in scrubs to deliver the important message that you can avoid drama by knowing your key health numbers and taking control of your health. And that starts with a check-up.
In the spots, we learn that you can get things done quickly by yelling "Stat" and that ridiculous plot twists and drama are par for the course. But everyone can avoid undue drama by getting checked out by a doctor.
Also new this year, the TV Doctors of America will give you a check-up – to the best of their very limited abilities – right on your phone via Instagram Stories.
Cigna's goal is to help save 100,000 lives a year, the number of lives the Centers for Disease Control and Prevention (CDC) estimates would be saved if everyone received his or her recommended preventive care. The Centers for Disease Control and Prevention (CDC) estimates that 100,000 lives could be saved if everyone got the recommended preventive care they need. According to the CDC, Americans use preventive services at only about half the recommended rate. The campaign encourages all consumers to get their annual check-up – which most health plans cover at 100 percent as part of a suite of preventive services.