Cigna and The TV Doctors of America continue their mission of getting everyone to a real doctor.
They may not know much about medicine. But that won’t stop four of TV’s most beloved fake MDs from once again using their “skills” to save real lives. How? By urging Americans to get an annual check-up.
This year’s cast includes two new faces – Neil Patrick Harris and Kate Walsh. Together with Patrick Dempsey and Donald Faison, they are back in scrubs to deliver the important message that you can avoid drama by knowing your key health numbers and taking control of your health. And that starts with a check-up.
Also new this year, the TV Doctors of America will give you a check-up - to the best of their very limited abilities - right on your phone via Instagram Stories, which will run for 24 hours on September 17.
Cigna's goal is to help save 100,000 lives a year, the number of lives the Centers for Disease Control and Prevention (CDC) estimates would be saved if everyone received his or her recommended preventive care. The Centers for Disease Control and Prevention (CDC) estimates that 100,000 lives could be saved if everyone got the recommended preventive care they need. According to the CDC, Americans use preventive services at only about half the recommended rate. The campaign encourages all consumers to get their annual check-up – which most health plans cover at 100 percent as part of a suite of preventive services.
Eric Silver, North American Chief Creative Officer, McCann NA
Tom Murphy & Sean Bryan, Co-Chief Creative Officers, McCann NY
Larry Platt, Executive Creative Director, McCann NY
Danny Rodriguez, Group Creative Director, McCann NY
Jesse Yowell, Senior Art Director, McCann NY
Dan Colburn, Senior Copywriter, McCann NY
Josh Gold, Copywriter (“Stat”), McCann NY
Nathy Aviram, Chief Production Officer, McCann NY
Kathy Love, Exec Integrated Producer, McCann NY
Cindi Blondell, Senior producer, McCann NY
Wendy Leahy, Senior Integrated Producer, McCann NY
Eric Johnson, Executive Music Producer, McCann NY
Dan Gross, Music Producer, McCann NY
Veronica Bertran, Global Account Director, McCann NY
Mat Cunnell, Group Account Director, McCann NY
Colleen Moisio, Account Director, McCann NY
Mike Morettoni, Account Executive, McCann NY
Emma Langston, Asst. Account Executive, McCann NY
Julianna Katrancha, Group Strategy Director, McCann NY
Justin Luk, Senior Strategist, McCann NY
Collin Peters, Strategist, McCann NY
Danielle Korn, Director of Business Affairs, McCann NY
Kimberly Kress, Dir Talent Partnerships, McCann NY
Grant Heslov, Director, Untitled, Inc.
Jim Evans, Founder/Executive Producer, Untitled, Inc.
Phedon Papamichael, Director of Photography, Untitled, Inc.
Jon Grover, Editor, Cut + Run
Beau Dickson, Assistant Editor, Cut + Run
Music Company: JSM
Sung Chang, EVP Chief Creative Officer, MRM//McCann
Laurie Messina, Emmeli Osterdahl, Creative Directors, MRM//McCann
Astrid Andujar/Cheryl Thrower/Tatiana Girman, Art Directors, MRM//McCann
Regina Strong, James Santiago, Copywriters, MRM//McCann
Jan Lemke, SVP Group Account Director, MRM//McCann
Clifford Strashun, Account Director, MRM//McCann
Jay Cohen, Account Supervisor, MRM//McCann
Lisa Goldberg, Associate Director of Social Media Strategy, MRM//McCann
Amanda Zanghi, Social Strategist, MRM//McCann
Charelle Shaw, Associate Director of Project Management, MRM//McCann
Jennifer Yuan, Project Manager, MRM//McCann
Connie Tejada, Associate Project Manager, MRM//McCann
Lisa Bacus - EVP, Global Chief Marketing & Customer Officer - Cigna
Stephen Cassell - VP, Global Branding - Cigna
Jen Hayward – Director, Brand Marketing - Cigna
Paulina Riccio - Branding Specialist – Cigna
Gloria Barone Rosanio - Cigna Corporate Communications