Agency: McCann NY
Client: Cigna
Date: Sep 2017
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Cigna and The TV Doctors of America continue their mission of getting everyone to a real doctor.

They may not know much about medicine. But that won’t stop four of TV’s most beloved fake MDs from once again using their “skills” to save real lives. How? By urging Americans to get an annual check-up.

This year’s cast includes two new faces – Neil Patrick Harris and Kate Walsh. Together with Patrick Dempsey and Donald Faison, they are back in scrubs to deliver the important message that you can avoid drama by knowing your key health numbers and taking control of your health. And that starts with a check-up.

Also new this year, the TV Doctors of America will give you a check-up - to the best of their very limited abilities - right on your phone via Instagram Stories, which will run for 24 hours on September 17.

Cigna's goal is to help save 100,000 lives a year, the number of lives the Centers for Disease Control and Prevention (CDC) estimates would be saved if everyone received his or her recommended preventive care. The Centers for Disease Control and Prevention (CDC) estimates that 100,000 lives could be saved if everyone got the recommended preventive care they need. According to the CDC, Americans use preventive services at only about half the recommended rate. The campaign encourages all consumers to get their annual check-up – which most health plans cover at 100 percent as part of a suite of preventive services.

Credits

Eric Silver, North American Chief Creative Officer, McCann NA

Tom Murphy & Sean Bryan, Co-Chief Creative Officers, McCann NY

Larry Platt, Executive Creative Director, McCann NY

Danny Rodriguez, Group Creative Director, McCann NY

Jesse Yowell, Senior Art Director, McCann NY

Dan Colburn, Senior Copywriter, McCann NY

Josh Gold, Copywriter (“Stat”), McCann NY

Nathy Aviram, Chief Production Officer, McCann NY

Kathy Love, Exec Integrated Producer, McCann NY

Cindi Blondell, Senior producer, McCann NY

Wendy Leahy, Senior Integrated Producer, McCann NY

Eric Johnson, Executive Music Producer, McCann NY

Dan Gross, Music Producer, McCann NY

Veronica Bertran, Global Account Director, McCann NY

Mat Cunnell, Group Account Director, McCann NY

Colleen Moisio, Account Director, McCann NY

Mike Morettoni, Account Executive, McCann NY

Emma Langston, Asst. Account Executive, McCann NY

Julianna Katrancha, Group Strategy Director, McCann NY

Justin Luk, Senior Strategist, McCann NY

Collin Peters, Strategist, McCann NY

Danielle Korn, Director of Business Affairs, McCann NY

Kimberly Kress, Dir Talent Partnerships, McCann NY

Grant Heslov, Director, Untitled, Inc.

Jim Evans, Founder/Executive Producer, Untitled, Inc.

Phedon Papamichael, Director of Photography, Untitled, Inc.

Jon Grover, Editor, Cut + Run

Beau Dickson, Assistant Editor, Cut + Run

Music Company: JSM

Sung Chang, EVP Chief Creative Officer, MRM//McCann

Laurie Messina, Emmeli Osterdahl, Creative Directors, MRM//McCann

Astrid Andujar/Cheryl Thrower/Tatiana Girman, Art Directors, MRM//McCann

Regina Strong, James Santiago, Copywriters, MRM//McCann

Jan Lemke, SVP Group Account Director, MRM//McCann

Clifford Strashun, Account Director, MRM//McCann

Jay Cohen, Account Supervisor, MRM//McCann

Lisa Goldberg, Associate Director of Social Media Strategy, MRM//McCann

Amanda Zanghi, Social Strategist, MRM//McCann

Charelle Shaw, Associate Director of Project Management, MRM//McCann

Jennifer Yuan, Project Manager, MRM//McCann

Connie Tejada, Associate Project Manager, MRM//McCann

Client: CIGNA

Lisa Bacus - EVP, Global Chief Marketing & Customer Officer - Cigna

Stephen Cassell - VP, Global Branding - Cigna

Jen Hayward – Director, Brand Marketing - Cigna

Paulina Riccio - Branding Specialist – Cigna

Gloria Barone Rosanio - Cigna Corporate Communications