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Below the Line

DoubleTree by Hilton uses warm cookies to inspire people to make the world a more welcoming place

By Kyle O'Brien | Creative Works Editor

September 15, 2017 | 4 min read

Hotel chain DoubleTree by Hilton is hoping to inspire people to help make the world a more welcoming place by expanding its signature warm cookie welcome into a full integrated campaign.

The ‘Your Warm Cookie Awaits’ hospitality campaign kicked off Thursday (September 14) with the first of several #SweetWelcome moments – outside of a naturalization ceremony at Faneuil Hall in Boston. Actress, influencer and philanthropist Monique Coleman joined the brand in Boston as a supporter of the initiative and to share the signature, warm DoubleTree cookies with new United States citizens to help celebrate their milestone moment. Coleman was on hand to offer cookies, congratulations and hugs to the new citizens, and she shared her experiences on social media.

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Monique Coleman

Monique Coleman offers cookies as part of DoubleTree hospitality campaign

Monique Coleman

“At DoubleTree by Hilton, we know that the spirit of hospitality doesn’t disappear after checkout – and that small actions can have a big, positive impact on individuals, groups and the world,” said Stuart Foster, vice president, global brand marketing, DoubleTree by Hilton. “Through the 'Your Warm Cookie Awaits’ campaign, we hope to encourage more people to fill the earth with the light and warmth of hospitality – whether that’s extending a warm DoubleTree cookie, volunteering for a local charity or simply sharing a smile with a stranger.”

New citizen

To inspire individuals beyond the #SweetWelcome launch, from now through October 18, @DoubleTree social followers are encouraged to capture moments in which they, or others, are making the world a more welcoming place. Posts can be shared on Instagram or Twitter using the hashtags #SweetWelcome and #Contest. People are also encouraged to go to the Warm Cookie website. The contest winners will get complimentary hotel nights, and the grand prize winner will be awarded a weeklong stay, while other entrants may win packages of DoubleTree cookies.

Hilton twitter

Other public #SweetWelcome moments will include celebrating culinary professionals in the US military at the Veteran’s Support Network’s 14th Annual Military Culinary Competition on Sept. 23, in Washington, DC; and raising money for No Kid Hungry at Phil’s Cookie Fondo – a charity chocolate chip cookie-themed bike ride on October 15, in Malibu, California.

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