Creativity Samsung Cheil India

Samsung rolls out a TV campaign exploring father-daughter relationship

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By Taruka Srivastav | Reporter

September 8, 2017 | 2 min read

Samsung has rolled out a TV campaign highlighting a father and daughter's relationship to introduce its QLED TV.

The ad titled 'Technology of loving' is conceptualised by Cheil and depicts the evolution of a relationship between a father and daughter. The daughter chooses to play football against her father's advice and ultimately, helps her team win the finals which makes her father overwhelmed with emotions watching her win on TV.

Ranjivjit Singh, chief marketing officer, Samsung India, said: “For the QLED TV campaign, we were inspired by the stories from some of our customers. They told us how Samsung TV is an integral part of their family as it is a witness to various emotions that the family experiences. Be it a nail biting cricket match or a tearjerker movie or the success of a family member in a reality show. We wanted to have a different approach this time for our ad."

Kundan Joshee, SVP, Cheil SWA added: “With Samsung QLED TV, we already have a differentiated and most sought after product; our brief was to build an emotional connection with the consumer underpinning Samsung’s technological innovations. We had to align with brand promise of delivering outstanding viewing experience. The simplicity of the thought has been crafted into a beautiful story making it heartwarming content.”

The TV campaign went on air from 1 September on over 50 channels across all genres and will continue until end of this festive season.

Samsung: Technology of loving by Cheil WW India

By Samsung

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