Samsung: advert-body-3 by Cheil WW India
- Location:
Samsung has rolled out a TV campaign highlighting father and daughter's relationship.
The ad titled 'Technology of Long' is conceptualised by Cheil and depicts the relationship between a father and daughter. The daughter chooses to play football against her father's advice and ultimately, helps her team win the finals which makes her father overwhelmed with emotions watching her win on TV.
Credits
Client: Samsung India Electronics Pvt. Ltd.
Creative Agency: Cheil Worldwide SW Asia HQ
Creative Team: Jaehyuk Jang, Alex Kim, Sagar Mahabaleshwarkar, Somenath Chakraborty and Damodaran Krishnan
Account Management: Byung Gon Park, Kundan Joshee, Mohit Mishra, Vikas Negi, Somya Nanda and Akshat Dwivedi
Director (of the TVC): Amit Sharma
Producer & Associate Producer: Poonam Wahi and Mithun Chakraborty
Post Producer: Mithun R Shaw
Production House: Chrome Pictures
Post Production Studio: Splice Studioz, Mumbai
Music Credits: Clinton Cerejo
Lyricist: Kausar Munir
Singer: Shilpa Rao
DOP : Tassaduq Hussain
TVC Details :
Working title of film: Samsung QLED TV – Soccer Film
Duration: 90, 60, 45 & 30sec edits
Campaign launched from: 1st September 2017
