Morton’s appointment dovetails with a desire to grow the businesses retail, online, wholesale and franchise channels with Morton bearing particular responsibility for developing creative marketing campaigns with which to boost custom, grow brand awareness and bolster engagement.
A key plank of these efforts will be social media for which Morton will be tasked with generating original and fresh content from which to drive traffic, including the creation of international websites customised for their local market.
Sheraz Ramzan, chief commercial officer of Quiz said: “We’re delighted to welcome Lesley to Quiz. Her impressive experience and understanding of the Quiz brand mean that she is well placed to develop innovative campaigns that bring a step change in brand awareness and create new experiences that delight new and existing customers around the world.”
Morton brings over 15 years marketing experience to bear on the role, a period which includes a stint as head of brand at Stripe Communications and consultancy roles for CSM Sport and Entertainment which saw her manage youth marketing strategies for clients such as Impulse, Simple and Sure as well as music strategies for Miller Genuine Draft.