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GroupM to remove APAC structure for merged Maxus/MEC agency 'NewCo'

GroupM will remove the APAC management structures for its new ‘NewCo’ agency in a bid to improve efficiencies across the business.

'NewCo', the media content and technology agency which will be formed by the merger of MEC and Maxus, will dissolve the roles of MEC regional chief executive Peter Vogel and Maxus APAC chief executive Ajit Varghese, when it officially launches in January 2018.

'NewCo' country heads from key markets, including Australia, China and India, will report directly to NewCo’s global chief executive Tim Castree.

GroupM has appointed Gordon Domjila, the current CEO of MEC China as 'NewCo' China CEO. Announcements of 'NewCo' heads for Australia and India are expected in the coming weeks.

According to reports, Vogel and Varghese will assume new roles within GroupM.

GroupM announced the merger of the two media agencies in June along with plans to funnel the costs saved by the merger into the expansion of digital agency Essence.