Media Maxus China

New China leadership for the MEC/Maxus ‘NewCo’


By Benjamin Cher | Reporter

June 27, 2017 | 2 min read

Gordon Domlija has been appointed as chief executive officer of the newly combined MEC and Maxus ‘NewCo’ agency in China when it launches in January 2018.

Gordon Domlija

Gordon Domlija appointed as CEO of MEC/Maxus NewCo China

This follows the news of the merger of MEC and Maxus to fund Essence expansion.

Domlija is currently CEO of MEC China and has over 20 years experience in media and marketing in UK and China. His previous roles include chief strategy officer at Mediacom and managing director at Mindshare.

“We’re merging Maxus and MEC to form a brand new billion dollar revenue media content and technology agency, dubbed ‘NewCo’ for now,” said Tim Castree, global chief executive officer of MEC and NewCo.

“With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Gordon’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo China a formidable future-facing agency,” he added.

Media Maxus China

More from Media

View all


Industry insights

View all
Add your own content +