Audible, having identified a new area for growth in the canine market, is to host a series of audiobooks intent on calming dogs when they are home alone.
In partnership with the Dog Whisperer Cesar Millan, the Amazon-owned company is looking to foster calm, relaxed behavior in dogs by always having a human voice rolling in the household.
Cesar Millan’s Guide to Audiobooks for Dogs was commissioned after research conducted by Millan found that 76% of dog owners who played audiobooks for their dogs reported an increase in calm, relaxed behavior in their pets over a four-week period.
He said: “Dogs are social animals, so they need to engage with someone and the purpose of Audible for Dogs is to make dogs feel there is someone with them. The person performing the audiobook is actually keeping your dog calm and taking the dog to a resting state, acting as an extension of you, I’m excited to work with Audible to continue my mission of educating people on how to foster a calm, happy dog the right way.”
Audible chief content officer Andy Gaies, added: “There are dozens of ways in which our customers use Audible – they listen while commuting, running, gardening, cooking, doing house work. We believe we have found another fun and important use case for Audible, addressing anxiety of dogs and their owners when they are separated.
“Your dog will never wax poetic about Rosamund Pike’s nuanced performance of Pride and Prejudice, but you will return home to a calmer, happier best friend.”
The audiobook series includes Trevor Noah’s Born a Crime: Stories from a South African Childhood performed by Trevor Noah, Jane Austen’s Pride and Prejudice performed by Rosamund Pike, W. Bruce Cameron’s A Dog’s Purpose performed by William Dufris, Garth Stein’s The Art of Racing in the Rain performed by Christopher Evan Welch, Maria Goodavage’s Soldier Dogs: The Untold Story of America’s Canine Heroes performed by Nicole Vilencia, and Kenneth Grahame’s The Wind in the Willows performed by Shelly Frasier.