Business on the Move: Uniqlo, Hobbycraft, Kingdom of Sweets and more

Uniqlo has chosen Karmarama to work on seasonal campaigns and store launches

Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Account wins

Uniqlo has chosen Karmarama to work with the fashion retailer across Europe on seasonal campaigns and store launches.

The agency has developed a summer campaign for its collection, which will run in European and US markets across advertising and in-store channels.

Hobbycrafthas selected digital marketing agency iCrossingas its global digital partner following a competitive pitch.

iCrossing’s approach will focus on PPC, SEO, paid social and display advertising, as well as integration with creative and offline media, to deliver growth for the business.

Kingdom of Sweets has handed its consumer PR account to Frank. The agency's brief is to grow the brand's position as the largest retailer of international sweets.

Frank's first project will be to launch its new store in central London. The PR team will also support Kingdom of Sweets in other new store openings as it grows its brand across the UK, whilst promoting their new e-commerce site to consumers.

Dalian Wanda Group has brought on Hill+Knowlton Strategies (H+K) as its first global communications agency of record. Following an extensive pitch in April, H+K won the highly competitive brief through its creative approach and the strength of its global network.

Child safety company Britax named independent creative agency Barkley as its agency of record. Britax hired Barkley to build a strategic brand foundation.

Exposure this week announced that it has won the brief for three new clients: 24 Option, an online financial trading platform; Waldo, contact lens startup; and Wingstop, a US fast-casual restaurant, that’s launching a new chicken concept in the UK.


Exposure this week launched Exposure Hub, a specialist business unit designed to offer startups the communiation support they need to rapidly scale their businesses. Exposure Hub is working closely with venture capitalists and investors behind the new disruptor brands.

Morar HPI has launched a new brand and creative services division, Argo. It will offer both evidence-based brand development work, as well as stand-alone brand and creative services. Specifically, Argo will work in three areas: brand strategy, brand creation and communication.

The division will work both with existing clients within the Morar Insight Group (MIG) Global team and independently with brands. Argo will be headed up by creative director, Paddy Sutton.

Content platform The Good Co this week launched a social and marketing digital agency, which is set up to provide businesses and brands with influencer-led marketing campaigns for global audiences.

The Good Co. media agency will take on clients and brands with a distinct interest within the self-help, consciousness, wellbeing, and health industries and work with them to deliver campaigns across The Good Co’s digital platforms (The Good Quote, The Good Vibe, The Good Fitness).

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