Hobbycraft appoints iCrossing as its digital marketing agency


Hobbycraft has selected digital marketing agency iCrossing as its global digital partner following a competitive pitch.

iCrossing’s approach will focus on PPC, SEO, paid social and display advertising, as well as integration with creative and offline media, to deliver growth for the business.

Using their consumer-centric approach, iCrossing will combine Hobbycraft’s rich customer data with market-leading insight and automation to drive efficiencies and grow the retailer’s loyal base. The partnership will support e-commerce trading channels, as well as footfall in-store.

Katherine Paterson, customer development director at Hobbycraft, said: ”We’re delighted to be working with iCrossing and have been impressed by their energy and passion as well as their deep understanding of how the smart use of data can help drive our business forward”.

Phil Burgess, iCrossing’s chief growth officer, added: “Crafting is becoming increasingly popular as consumers search for more authentic and meaningful experiences, and Hobbycraft has a massive opportunity to dominate in this market. Our approach to brand performance marketing, which involves planning around people, not products, makes us the perfect partner to help them achieve this ambition.”

Some of iCrossing's other clients include Virgin Experience Days.

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