Geometry Global launches global accelerator to help FMCG brands fast track e-commerce plans
Geometry Global has developed a global e-commerce accelerator programme to help brands develop fast track plans across different markets.
Geometry ramps up D2C services
It will be led by Geometry’s global chief digital officer, Fadi Shuman, was primarily aimed at FMCG clients to help them “audit their digital shelf, define the size of the opportunity, prioritise activities and channels.”
“E-commerce Accelerator fast-tracks go-to-market plans by driving purchase in selective, relevant online channels to grow the customer base,” Shuman said. “We cover a lot of ground in a short space of time and achieve quick results by focusing on key foundational elements.
Over the last two years, FMCG-giants have been seduced by the promise of cutting out the retail middle-man and being able to sell their wares directly to the customer. Global online FMCG sales are projected to top $130bn within a decade leading Mondelez, P&G and Unilever to eye it as a potentially lucrative revenue generator.
“Driving increased visibility in e-commerce search across an entire SKU portfolio and across e-retailers in markets worldwide really starts to move the needle for our clients" Shuman continued, saying as part of its early work it’s been fine-tuning product detail page copy and optimizing areas it knows will impact search algorithm on the likes of Amazon.
“We've seen products lingering at the bottom of page three of an Amazon search results page shoot up to the number one spot.”
The announcement follows Geometry’s recent news of partnership with augmented reality firm Blippar to help brands forge a link between online and physical retail environments.