BBC Worldwide picks Pottermore’s Henriette Stuart-Reckling for brand director
BBC Worldwide has appointed Henriette Stuart-Reckling as brand director as the broadcaster pushes its ambitions to develop a multiplatform, international global brand portfolio.
BBC Worldwide picks Pottermore’s Henriette Stuart-Reckling for brand director
Reporting directly to chief marketing officer Jaclyn Lee-Joe Stuart-Reckling will be tasked with directing the growth of brands such as Doctor Who, Top Gear and BBC Earth, collaborating with franchise and regional teams in the process.
Arriving from J.K. Rowling’s digital entertainment and e-commerce firm Pottermore, where she oversaw marketing and content startegies as global digital director, Stuart-Reckling will also work on cross-divisional work for BBC Group.
Stuart-Reckling said: “I’m blessed to have worked with the amazing intellectual property that J.K. Rowling created – Harry Potter, Fantastic Beasts and the entire Wizarding World franchise.
“I’m now excited to apply the experience I’ve gained with several blue-chip entertainment companies and brands to my new role at BBC Worldwide. The BBC has a well-deserved reputation for world class content and I’m eager to champion its portfolio of global brands and to drive its footprint internationally.”
Stuart-Reckling will commence her new role from September.