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Line mobile game Disney Tsum Tsum earns $1bn

Disney Tsum Tsum game earns $1bn in revenue

Disney Tsum Tsum, a free mobile puzzle game owned by Japanese mobile messaging company Line, has earned more than $1bn in revenue.

The game, which is based on Disney’s popular line of Tsum Tsum plush characters, has also reached more than 70 million downloads globally.

The IOS and Android game originally launched in Japan in 2014 with an English-language version rolling out later that year. The game is now available in 154 countries and regions and has been played more than 165.4 billion times.

Disney Tsum Tsum is believed to be the most successful of Line Corporation’s games portfolio. It has successfully leveraged its Disney ties to promote the game with marketing activity around Disney, Disney Pixar and Star Wars movie releases helping to steadily grow its global user base.

Line Corporation has said it will continue to collaborate with global content partners to create engaging and innovative content.

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