Vivo retains Indian Premier League's title sponsorship

Chinese smartphone makers are on a roll in India, with earlier reports detailing how China toppled the Indian smartphone makers with strategic innovation and marketing.

Vivo, a Chinese technology company, has retained the Indian Premiere League (IPL) title rights for a five-year deal as tweeted by IPL, outbidding Oppo. Oppo is the principal sponsor for the Indian Cricket team. Vivo bid Rs.2,199 Crores, a whooping 554% increase over the previous contract. The renewed title sponsorship contract begins August 1 and ends on July 31, 2022.

When Vivo signed the deal for 2016 and 2017, Alex Feng, chief executive officer, Vivo Mobile India, said: “Vivo is the pioneer of Hi-Fi music smartphone, and we strive to create smartphones combined with artistic design and technological innovation. Vivo’s spirit is to pursue excellence and create surprises. IPL, as the world’s premium cricket event, is also creating the ultimate sports experience to the world. It is this shared commitment to excellence that brought IPL and Vivo together.”

Vivo is continuously evolving its marketing campaigns to boost the popularity of IPL. On IPL's tenth anniversary this season, Vivo, launched the limited edition V5Plus smartphone for the fans and also carried out a VIVOIPL 2017 trophy tour in 16 cities. This is Vivo's second title sponsor deal as it recently signed a landmark five Year title sponsorship deal with Pro Kabaddi. Vivo has also signed a deal with FIFA recently.