Gatorade taps Michael Jordan, Serena Williams and other sports stars to talk about defeat as a motivator

Some of sport’s biggest stars, including Michael Jordan, Serena Williams, Matt Ryan and Eli Manning, are starring in a new Gatorade spot. ‘The Secret to Victory’ highlights the flipside of some of the biggest wins in sports history.

The spot demonstrates that even the world’s most accomplished athletes experience the feeling of defeat and failure to fuel future success. Jordan starts off the spot by saying his secret to victory was failing to make the varsity team. Ryan appears still stinging after a Super Bowl loss to the Patriots while Williams states that she was on the losing side of the biggest upset in her sport, and Peyton Manning talks about going 3-13 in his rookie season. Gatorade hopes to inspire all athletes to use defeat as a motivator.

Along with superstars such as JJ Watt, Kyle Schwarber and Karl Anthony Towns, Jordan, William, Ryan and Manning share the roadblocks they’ve both encountered on the path to victory, and how they both used defeat as a motivator.

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