Publicis CEO Arthur Sadoun hosts Marcel Q&A on Twitter: AI is the 'best way to connect talent to work'
Publicis chief executive and chairman Arthur Sadoun took to Twitter to introduce the network’s artificial intelligence system Marcel, a platform that it claims can organise its 80,000 employees into teams based on their skill set on a per project basis.
Marcel on mobile
The agency announced that it was funneling extensive Cannes Lion expenditure into the launch of the AI named after company founder Marcel Bleustein-Blanchet at Cannes.
"It's time to reinvent the way we work together," stated Sadoun as he unveiled an introduction video at Cannes.
Less than a week later, Sadoun fielded questions across the board on the social network, marking his first two ever tweets, a bold choice on a platform he has infrequently utilised.
He made the announcement on the #AllAboutMarcel hashtag, which you can also trawl through at your discretion.
Bonjour ! Let's start with the tough questions. #AllAboutMarcel
— Arthur Sadoun (@ArthurSadoun) June 26, 2017
Here are some of the more-pressing questions he answered.
Yes. That's the idea. Teams across the Groupe and around the world. Working together like never before.
— Arthur Sadoun (@ArthurSadoun) June 26, 2017
Everyone will have a rich profile with their skills, experience, super powers, passions. Marcel will find projects that match. — Arthur Sadoun (@ArthurSadoun) June 26, 2017
We’re going to make a big investment. And we had to choose our battles which is why we’re taking a pause from promotional events for 1 year
— Arthur Sadoun (@ArthurSadoun) June 26, 2017
I have no doubt that the technology we will put in place will overcome those barriers.
— Arthur Sadoun (@ArthurSadoun) June 26, 2017
Marcel is born from a talent survey where people asked us to do more. We did it because the young generation not in Cannes asked for it.
— Arthur Sadoun (@ArthurSadoun) June 26, 2017
Marcel is at the service of the agency and not the opposite, so the client will be managed at agency level without any conflicts.
— Arthur Sadoun (@ArthurSadoun) June 26, 2017
Marcel will be the best way to connect talent to work when needed and ensure that everyone in our group can participate.
— Arthur Sadoun (@ArthurSadoun) June 26, 2017
yes of course! We are not pausing from awards we are pausing from investing from awards.
— Arthur Sadoun (@ArthurSadoun) June 26, 2017
Ask the competition. We are doing a pretty good job collaborating through the Power of One
— Arthur Sadoun (@ArthurSadoun) June 26, 2017
Marcel is a tool done by our people for our people. Marcel presents technology to amplify our ideas.
— Arthur Sadoun (@ArthurSadoun) June 26, 2017
The Drum editor Stephen Lepitak also issued a some questions.
The platform is here to help not to judge.
— Arthur Sadoun (@ArthurSadoun) June 26, 2017
It will be connected to our HR platform and be updated in real time on our talents.
— Arthur Sadoun (@ArthurSadoun) June 26, 2017
Let’s close on a joke.
It should be more understandable than mine.
— Arthur Sadoun (@ArthurSadoun) June 26, 2017
As per the internet, a Marcel account almost immediately appeared under the name @helloiammarcel.
Content created with:
Publicis Groupe
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world,...
Find out more