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Publicis CEO Arthur Sadoun hosts Marcel Q&A on Twitter: AI is the 'best way to connect talent to work'

Marcel on mobile

Publicis chief executive and chairman Arthur Sadoun took to Twitter to introduce the network’s artificial intelligence system Marcel, a platform that it claims can organise its 80,000 employees into teams based on their skill set on a per project basis.

The agency announced that it was funneling extensive Cannes Lion expenditure into the launch of the AI named after company founder Marcel Bleustein-Blanchet at Cannes.

"It's time to reinvent the way we work together," stated Sadoun as he unveiled an introduction video at Cannes.

Less than a week later, Sadoun fielded questions across the board on the social network, marking his first two ever tweets, a bold choice on a platform he has infrequently utilised.

He made the announcement on the #AllAboutMarcel hashtag, which you can also trawl through at your discretion.

Here are some of the more-pressing questions he answered.

The Drum editor Stephen Lepitak also issued a some questions.

Let’s close on a joke.

As per the internet, a Marcel account almost immediately appeared under the name @helloiammarcel.

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