Entrepreneur Charlie Crow looks beyond the glamour of Cannes
Brands and marketers flock to the Cannes Lions Festival of Creativity to mingle, enjoy the sun and take away key action points to implement after the festival is over.
But according to consultant and entrepreneur, Charlie Crow, it is easy to be swayed by the lavishness of the festival and lose sight of the end goal. What are the main industry issues and how will they be tackled thereafter?
“If I was a brand coming here, I would have two things to think about,” he says to The Drum. “First, I would look at the yachts, the lavishness, and the parties and I would say to myself as a CEO or CFO for a multinational company; that’s why I am still sceptical about advertising.”
He continues: “How do all these pieces fit together? Although we’ve all had a great time having wonderful conversations, I’m still not sure there’s a true understanding of where the future is in this business and the intellectual leaderships from this event to show us the future.”
Watch his full interview above to find out how he’s been getting on at Cannes…