Manchester City FC inks a multi-year deal with Kai-Fa Yule K8.com as Official Betting Partner in Asia will commence at the start of the 2017/18 football season.
The news comes in on the same day as FA’s announcement to end to all sponsorship deals with betting companies.
Manchester City FC is vigorously signing new partnerships to keep up with it’s neighbors ie Manchester United FC. Manchester City currently ranks 5th on Forbes evaluation list.
Damian Willoughby, senior vice president of partnerships at City Football Group, said: “We are delighted to welcome K8.com to the Manchester City family. They share our commitment to innovation and providing the best possible experience for fans and users alike.
“City has a growing and passionate fanbase in Asia and our commercial profile in the region continues to strengthen, supported by offices in Shanghai, Singapore and Tokyo. This partnership will allow City fans in Asia to interact with the Club in a new and exciting way and we’re looking forward to working together.”
K8.com’s branding will be present on the digiboards at the Etihad Stadium for all the Manchester City matches in the upcoming season. Users of the K8.com platform will also get access to win special ‘money can’t buy’ experiences involving the Manchester City squad and trips to see the team in action.
Michael McQuade, K8.com representative, said: “The Premier League is one of the biggest football leagues with a large audience and vast influence in Asia.
“This partnership is the perfect platform to promote our brand. We are looking forward to being the new partner of Manchester City and wish the Club all the success for the upcoming 2017/18 season.”