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InsureandGo appoints Roast to drive dominance in the travel insurance space


By Jessica Davis | Consultant Journalist

June 13, 2017 | 1 min read

Travel insurance brand, InsureandGo, has appointed Roast as its digital agency for search marketing and campaign creation.

Roast will help InsureandGo expand and dominate within the travel insurance marketplace, increase rankings for insurance terms, drive qualified traffic and modify content to attract a more diverse audience. The digital agency will also be building multi-media, interactive pieces to inspire users to travel to new destinations.

Simon Everett, head of marketing at InsureandGo, said of the appointment: “Roast impressed us with their data driven approach and we hope they’ll be able to provide us with some extra insight to help us grow quickly in a challenging market.”

The win follows Roast’s recent appointment by Experian and is on-going.

Gareth Owen, managing director at Roast, explained: “To ensure online success for InsureandGo, we’ll move away from traditional SEO tactics and, similar to many of our clients, will deploy a much more customer-focused view, optimising for the user journey through more advanced and insight-led techniques.”

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Our goal is simple, to increase the return on your advertising spend (ROAS).

We do this by simplifying the problem and moving forward with the right performance marketing tactics targeting the correct audience, at the right time.

We extract solutions from data science along with experimentation and apply it where it will be most valuable. By using digital data at scale, combined with the very best industry tools and tech, we can build highly successful Performance Marketing campaigns for you, as well as new ways you can use that data.

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Word of mouth and strong client relationships have been the driving force of our agency growth from day one. With trust laying heavily at the heart of all of our partnerships, we are fortunate enough to see our clients return to and refer us, time and again.

With decades of industry experience, we know which brands work best with us, if we don’t think we are right for you, we will let you know. We always strive to build meaningful and genuine connections with the clients we do work with, and highly value the importance of reputation and integrity – both of which have allowed us to get to where we are today.

As part of Independent Digital Network, TIPi Group, we use digital data at scale, combined with the very best industry tools and tech to create a comprehensive view of your business and the opportunities we can maximise. We then apply this to our digital strategy to deliver accurately targeted, highly successful award winning campaigns.

Our services include Integrated Search, Customer Experience & CRM, SEO, Content Marketing, PPC, Display & Programmatic, Mobile, Paid Social, Amazon Marketing, Data Science & Analytics and OOH.

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