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InsureandGo appoints Roast to drive dominance in the travel insurance space

Travel insurance brand, InsureandGo, has appointed Roast as its digital agency for search marketing and campaign creation.

Roast will help InsureandGo expand and dominate within the travel insurance marketplace, increase rankings for insurance terms, drive qualified traffic and modify content to attract a more diverse audience. The digital agency will also be building multi-media, interactive pieces to inspire users to travel to new destinations.

Simon Everett, head of marketing at InsureandGo, said of the appointment: “Roast impressed us with their data driven approach and we hope they’ll be able to provide us with some extra insight to help us grow quickly in a challenging market.”

The win follows Roast’s recent appointment by Experian and is on-going.

Gareth Owen, managing director at Roast, explained: “To ensure online success for InsureandGo, we’ll move away from traditional SEO tactics and, similar to many of our clients, will deploy a much more customer-focused view, optimising for the user journey through more advanced and insight-led techniques.”