Experian appoints ROAST as SEO agency to target new markets
In its hunt for an SEO specialist, following the unveiling of a major expansion of its product portfolio, Experian has appointed digital agency ROAST as natural search experts.
ROAST will help the information services company increase its organic rankings, drive qualified traffic and modify the website to cater for a more diverse audience.
Louise Nickson, marketing director at Experian Consumer Services, said of the appointment: “A vital part of our marketing strategy is building the best in-class SEO – even more so as we venture into new markets and target different audiences. Our business transformation relies on evolving how Google understands our brand; we are no longer a one product offering and I therefore see the appointment of ROAST as an important part of diversifying the perception consumers have of our brand."
“Our main focus is to ensure Experian is not only understood as a brand, but also has a deeper understanding of how its audience acts online to enable Experian to pre-empt their online journey,” Gareth Owen, managing director at ROAST, explained.
Over the course of the last year, Experian Consumer Services has expanded its product portfolio from services focused solely on credit scores, reports and identity, to money comparison services.
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We are ROAST.
Our goal is simple, to increase the return on your advertising spend (ROAS).
We do this by simplifying the problem and moving forward with the right performance marketing tactics targeting the correct audience, at the right time.
We extract solutions from data science along with experimentation and apply it where it will be most valuable. By using digital data at scale, combined with the very best industry tools and tech, we can build highly successful Performance Marketing campaigns for you, as well as new ways you can use that data.
How we work with you
Being independent allows us to be flexible with our clients. Digital Marketing moves quickly and we can change our strategy and tactics just as quickly.
We make sure we build you the correct team, formed around your business. This team will be selected as the right team to drive success for YOUR business.
We never build our teams around certain departments, we make them client centric. This way your challenge and goal are always the focus.
Multi Award Winning Digital Performance + Media
We’re proud to have won many prestigious awards over the years - being recognised for the results we have achieved for our clients, our innovative approach, our clever use of data, our culture, as well as named ‘Best Digital Agency’.
We form partnerships built on TRUST.
Word of mouth and strong client relationships have been the driving force of our agency growth from day one. With trust laying heavily at the heart of all of our partnerships, we are fortunate enough to see our clients return to and refer us, time and again.
With decades of industry experience, we know which brands work best with us, if we don’t think we are right for you, we will let you know. We always strive to build meaningful and genuine connections with the clients we do work with, and highly value the importance of reputation and integrity – both of which have allowed us to get to where we are today.
As part of Independent Digital Network, TIPi Group, we use digital data at scale, combined with the very best industry tools and tech to create a comprehensive view of your business and the opportunities we can maximise. We then apply this to our digital strategy to deliver accurately targeted, highly successful award winning campaigns.
Our services include Integrated Search, Customer Experience & CRM, SEO, Content Marketing, PPC, Display & Programmatic, Mobile, Paid Social, Amazon Marketing, Data Science & Analytics and OOH.
For more information visit our website http://weareroast.com/ or get in touch at email@example.com