President Donald Trump has made a very unique addition to the lexicon after posting a seemingly incomplete tweet that reads “Despite the constant negative press covfefe”.
The post sparked confusion – and then ridicule – from social media users, including brands that were keen to get in on the trending action.
Throughout the history of the office of the president of the United States of America, leaders have been known to coin a phrase or two in their time. George Washington is credited by the Oxford Dictionary as being the first president to use the term “administration” when referring to team Potus. Franklin D. Roosevelt was a champion of the word “iffy” and Thomas Jefferson has been credited with the introduction of some 110 words including “mammoth” and “aptly”.
Now Trump’s "covfefe" has captured the imaginations of the public, tweeted to his 31 million followers in the dead of night. Good Morning Britain presenter and Trump friend Piers Morgan speculated that Trump fell asleep half way into a tirade assumedly about press coverage.
While The Guardian’s coverage captured much of the commentary from journalists and social media users, The Drum has delved into the brands that dared utter the new word, covfefe.
— Virgin Trains (@VirginTrains) May 31, 2017
— Waterstones (@Waterstones) May 31, 2017
— Air France UK (@AirFranceUK) May 31, 2017
— Channel 4 (@Channel4) May 31, 2017
— Oxford Dictionaries (@OxfordWords) May 31, 2017
— Zomato (@Zomato) May 31, 2017
— Paddy Power (@paddypower) May 31, 2017
Need For Speed
— Need for Speed (@NeedforSpeed) May 31, 2017
— talkSPORT (@talkSPORT) May 31, 2017
I can't believe it. The final secret ingredient has at last been revealed... A sprinkle of #Covfefe
— KFC UK & Ireland (@KFC_UKI) May 31, 2017
Did someone say #covfefe
— Costa Coffee (@CostaCoffee) May 31, 2017
— Copa90 (@Copa90) May 31, 2017
Potus, almost 12 hours later, acknowledged the tweet, challenging commentators to derive its meaning.
Who can figure out the true meaning of "covfefe" ??? Enjoy!
— Donald J. Trump (@realDonaldTrump) May 31, 2017