Digital Transformation

Mindshare expands Sanchit Sanga's chief digital officer role to Middle East and Africa to boost tech offering

By Benjamin Cher | Reporter

May 30, 2017 | 3 min read

Mindshare have appointed Sanchit Sanga as chief digital officer, Asia Pacific and Middle East and Northern Africa.

This appointment is an expansion of his role in APAC to include MENA, following Sanchit’s efforts in bringing the agency’s digital offering and leadership forward.

Sanchit has been with Mindshare since 2003 as the national director for India, before moving on to other roles within the agency and GroupM, prior to his appointment as Mindshare APAC chief digital officer in April 2015.

Sanchit Sanga

Mindshare appoints Sanchit Sanga as cheif digital officer of APAC and MENA

“I am stoked to be working more closely with our trail blazing MENA team. Our regions for APAC and MENA have many similarities in terms of digital evolution and it’s only natural that the teams work more closely to shape Mindshare digital products and our business outcome services under Mindshare FAST,” said Sanchit.

“Sanchit is an industry leader and has been on the leading edge of marketing technology for years. His work in establishing FAST in APAC, driving excellence in execution, and setting up industry standards on brand safety, fraud avoidance and viewability have been extraordinary - not just in the results that they deliver for clients, but with the flawless rollout of each client offering,” said Ashutosh Srivastava, chief executive officer, AMEA and Russia.

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“With the launch of [m]Platform, GroupM’s technology offering that consolidates digital and data assets, we want to accelerate capability building and scale up all the products we have developed at the Singapore hub for growth markets. It is great to have someone with Sanchit’s experience and ability leading the effort in more offices,” he added.

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