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Marketing TBWA People on the Move

Chris Garbutt named global chief creative officer for TBWA Worldwide


By Kyle O'Brien | Creative Works Editor

May 25, 2017 | 5 min read

TBWA Worldwide today (May 25) announced the promotion of Chris Garbutt to global chief creative officer. In his new role, Garbutt will spearhead creative direction and development for the TBWA collective at large, overseeing the creative product across TBWA’s roster of global clients, including Adidas, Accenture, Apple, McDonald’s, Michelin and Nissan, among others.

Chris Garbutt named global chief creative officer at TBWA Worldwide

Chris Garbutt named global chief creative officer at TBWA Worldwide

Garbutt was previously global creative president, and in that role he implemented a creative vision built upon and executed against disruptive strategies while demanding a much higher level of craft. He has built a strong global creative collective of connected but distinct agencies and has been instrumental in attracting new clients and talent to the company. He has also introduced internal programs that encourage unconventional creative thinking and collaboration on the agency’s top brands.

“To be a great creative leader, you need to have a vision for the type of culture you want to create, you need to inspire belief every day, and you must be forever restless,” said Troy Ruhanen, president and chief executive officer of TBWA Worldwide. “On all fronts, Chris has delivered. The energy and momentum he has created inside of the company is tremendous. The talent he has attracted and developed is best-in-class. And his relentless drive to make great work for our clients is infectious. I’m thrilled to see him take on this new role.”

Evidence of the success of his efforts abounds, with the New York agency more than doubling its revenue since he joined, along with industry recognition with Omnicom's TBWA ranking high in awards over the last year.

“I’ve known Chris since the earliest days of his career, and I am enormously proud to pass the torch to him,” said John Hunt, founder of TBWA\Hunt\Lascaris. “He is a world-class talent and an incredible creative leader. His passion for the work, dedication to clients, tenacity and humility are second to none. He is also one of a rare breed who recognizes and demands work that is iconic.”

With Garbutt’s promotion, Hunt becomes creative chairman of TBWA Worldwide, formally passing TBWA’s creative leadership to Garbutt. Hunt will continue working with the collective as Creative Chairman from South Africa, aiding Garbutt where the greatest needs exist across the TBWA collective.

“John has been an incredible creative leader for TBWA,” continued Ruhanen. “He has brought Disruption to life for more than a decade and proven that the best work can come from anywhere. We are so pleased he will continue on with us as Creative Chairman.”

Added Lee Clow, chairman, TBWA\Media Arts Lab and global director of Media Arts: "I am incredibly happy for both John and Chris. Not only are they deserving of this recognition for the work they continue to deliver time and again, but also for the manner in which they have carried themselves throughout their careers. Good people do good."

Garbutt returned to TBWA in 2015 from Ogilvy & Mather East in New York, where he served as chief creative officer. He is credited with award-winning campaigns for Coca-Cola, IBM and Tiffany & Co. Previously, Garbutt was chief creative officer of the network’s Paris office, where he propelled the agency to new creative heights producing global campaigns for Dove, Google, Perrier, Louis Vuitton’s ‘Journeys’ campaign and IBM’s ‘Smarter Cities’.

In 2014, Garbutt was ranked #1 CCO in the world by Directory’s Big Won. He has won over 100 Cannes Lions in his career, including three Grand Prix awards, as well as top honors in The One Show, D&AD, Webbys, Clios and Art Directors Club awards.

“I’m humbled and honored to take on this role at a company I love,” said Garbutt. “The last year and a half have been about building our talent within TBWA, and creating a process that brings together our best people around the world to make the best work for our clients. That’s what allows us to make our brands part of culture, which is where we thrive and make iconic work.”

Marketing TBWA People on the Move

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