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Digital Transformation

Save the Children unveils donation button prototype to counteract direct debit dropouts


By John McCarthy | Media editor

May 23, 2017 | 3 min read

Save the Children is echoing Amazon’s Dash buttons by producing a physical button that makes it easier for consumers to regularly donate to the charity in a frictionless manner.

Iris Nursery, the agency's tech incubator, made use of its modern payment tech, building upon a scheme it had previously rolled out for Domino’s back in 2015, to deliver the new proposition for the charity.

Save the Children

Save the Children's new payment button

Sarah Fitzgerald O’Connor, senior innovation manager at Save the Children, said that Direct Debit payments are not an engaging way to donate for young people. “They want to feel they’re actively contributing, in real-time, in response to world events and this solution gives them that physical, tangible experience.”

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She added: “With the Give Button, if they are at home and hear about children suffering and in crises around the world, they could choose to do something about it there and then without the effort of going to our website and filling in forms. We hope this will appeal to an audience who are motivated by the ease and satisfaction of doing something to help in the moment.”

While currently in the prototype stage, the device will no doubt provide a testing ground for the charity to develop more reactive and compelling ways to encourage donations from consumers, a push Iris has called “futureproofing”.

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