PZ Cussons, Vodafone, uSwitch and Google to talk search at Manchester event

Benchmark Search Conference 2016

Household names Vodafone, PZ Cussons and uSwitch are to outline their visions for the future of search at an event taking place in Manchester in September.

Also sharing their thoughts at the Benchmark Search Conference 2017 will be search kingpins Google, who will address an audience of senior level digital marketing professionals who manage organic search or pay per click marketing within their organisations.

Taking to the stage will be Shane Cahill, agency development manager at Google; Paul Morris, global digital marketing director at PZ Cussons; Lukasz Zelezny, head of organic acquisition at uSwitch, and Nick Wilsdon, global channels optimisation at Vodafone among other brands and agencies.

Highlights of last year’s event included Microsoft’s search evangelist James Murray revealing the current abilities of AI, Bas van den Beld discussing the psychology of content, and JD William’s Head of Earned Media, Rob Hughes, talking about building in-house support for SEO.

Speaking ahead of this year’s event, Matt Bullas Founder and CEO at Click Consult, said: “Benchmark 2017 will have a dual-track approach offering visitors the opportunity to get involved in panel discussions with speakers and other search innovators. They can ask the questions that matter to their company and find out how to apply what they’ve learnt to their own marketing strategy.

“We’re proud to be bringing that approach and a wide range of talent to Manchester and giving local businesses and brands the opportunity hear about and discuss the latest innovations and ideas within the industry, to share best practice and to network with leading industry experts and thought leaders from across Europe.”

The Benchmark Search Conference 2017, which takes place on Thursday, 21st September at Manchester's Bridgewater Hall is the product of leading search marketing agency Click Consult. Tickets to the event are free and limited spaces are still available for anyone interested in attending. For your tickets please click here.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.