In his new role, he will head up creative and will be based at the agency’s Toronto office, working with clients including Visa, Ferrari and Wrigley.
Pearson said made the move to GMR because he believes that experiences have the power to change consumer behavior.
He has spent the last decade helping some of the world’s most well-respected brands grow and thrive in a multi-channel, technology-driven market. Most recently, he held the role of group creative director at OgilvyOne, where he pursued creative storytelling at scale for American Express and Tim Hortons.
Pearson’s career highlights include creating social and digital content for Nike Canada; helping BMO exceed its lead gen targets with unique digital activations; building awareness for McDonald’s core offerings with a multi-award winning social campaign; and working with the international brand team to relaunch the AMEX brand in Canada.