The creative B2B agency Gyro announced today the appointment Adryanna Sutherland as chief operating officer (COO) of Gyro in the United States. The newly created COO role will include the ongoing evolution in B2B marketing of creative, media, data and technology, and Sutherland is tasked with its integration.
“It is rare, if not nearly impossible, to find a true leader. Fortunately for us, Gyro has this person in Adryanna Sutherland,” said Christoph Becker, Gyro global chief executive and chief creative officer. “She will propel the US to the next level.”
During the past eight years, Sutherland led Gyro Cincinnati and among her successes was the launch of Gyro’s award-winning B2B content marketing practice, Gyro:fuel. Working with clients such as HPE, SAP and others, Gyro:fuel has become one of Gyro’s top revenue drivers.
At the same time, Sutherland attracted the region’s most coveted talent and resulted in earning the “Top Workplace” accolades for six consecutive years.
“Gyro is committed to adding value to our clients, providing opportunities for our people and UNO culture, and delivering results at the highest level,” said Sutherland. “We are only at the beginning of what we can accomplish as a B2B powerhouse. I look forward to everything to come.”
This appointment is followed by the promotion of Trey Harness to president of Gyro Cincinnati. Harness plans to leverage ten plus years of agency experience, including the development and management of the largest CRM program at Procter & Gamble while he was at Possible Worldwide. At Gyro, he has the benefit of partnering with executive creative director Mike Tittel to continue to drive this office.
In other news, B2B agency Stein IAS recently announced the appointment of Danny Turnbull B2B as its new managing director, Europe. Turnbull joined Stein IAS after ten years leading Gyro’s Manchester office.