Estate agency YOPA appoints former Paddy Power marketing boss Gav Thompson as CMO
Estate agency YOPA has appointed industry vet and former Paddy Power marketing boss, Gav Thompson, as its new chief marketing officer.
Gav Thompson is current the CMO at C&C Group
Thompson will leave his position as interim chief of marketing at drinks giant C&C Group to join YOPA where he will help the brand continue to grow its share of the real estate market.
With over 20 years of experience working with brands including Paddy Power, O2, giffgaff, PlayStation and Guinness, Thompson brings with him a wealth of experience which will help YOPA compete with the industry’s top players.
YOPA chief executive and founder, Daniel Attia, created the company in 2015 in an attempt to offer home sellers an affordable alternative to traditional estate agencies by eliminating overheads and offering home sellers a small fixed fee.
Commenting on Thompson’s arrival, Attia, said: “We are delighted to welcome Gav to the team. His customer-centric approach aligns perfectly with our values, and his vision and experience are second to none - and just what we need as we embark on the next stage of our growth.”
Thompson described YOPA’s approach to “disrupting the commoditised” the world of estate agency as “exciting and ambitious”.
He said: “The opportunity to help them on their journey to become an admired and powerful consumer-focused brand is the perfect next role for me. Dan and the team are a formidable force and I can’t wait to get cracking.”
YOPA said current chief marketing officer and co-founder, David Jacobs, will remain a key member of the company’s senior management team.