The second movie in the latest trilogy has been teased to the public, the first activity underlining the The Last Jedi's 15 December release. The teaser does not feel its 2:12 minutes, giving very few plot points to fans, concluding on the revelation that Luke Skywalker wants to end the Jedi.
The teaser was underlined with a poster featuring Mark Hammil's Luke and Daisy Ridley's Rey.
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It paid homage to the iconic A New Hope artwork.
Furthermore, it has spawned many parody posters. As part of the Star Wars celebration, marking the 40th anniversary of A New Hope, Omaze has partnered with the franchise to grant gifts to fans - in partnership with Unicef.
The campaign runs from 11 April to 11 May, enter at Omaze.com/StarWars.
Exactly a year ago at the Star Wars celebration, Disney unveiled the trailer for Rogue One: a Star Wars Story, here's how that campaign played out. Furthermore, here's how Disney partnered with brands around the release of the previous Star Wars movie, Rogue One.