The Drum Awards Festival - Extended Deadline

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By John McCarthy, Opinion editor

April 15, 2017 | 4 min read

Star Wars is back courtesy of a new teaser trailer and poster for The Last Jedi, as Disney's annual money-maker rolls back into action.

The second movie in the latest trilogy has been teased to the public, the first activity underlining the The Last Jedi's 15 December release. The teaser does not feel its 2:12 minutes, giving very few plot points to fans, concluding on the revelation that Luke Skywalker wants to end the Jedi.

The teaser was underlined with a poster featuring Mark Hammil's Luke and Daisy Ridley's Rey.

#TheLastJedi poster has been revealed. Go to the link in our profile for the first trailer! #StarWars

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It paid homage to the iconic A New Hope artwork.

Furthermore, it has spawned many parody posters. As part of the Star Wars celebration, marking the 40th anniversary of A New Hope, Omaze has partnered with the franchise to grant gifts to fans - in partnership with Unicef.

The campaign runs from 11 April to 11 May, enter at

Exactly a year ago at the Star Wars celebration, Disney unveiled the trailer for Rogue One: a Star Wars Story, here's how that campaign played out. Furthermore, here's how Disney partnered with brands around the release of the previous Star Wars movie, Rogue One.

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