SpotX partners with VR company with promise of better distribution for brands and advertisers
SpotX and OmniVirt today announced a partnership that will enable brands to promote and drive viewers to their VR experiences through improved distribution; an area that has long been an unfulfilled promise of virtual reality (VR) advertising for brands.
The new partnership will integrate OmniVirt's 360 degree VR technology across the SpotX platform, enabling brands to drive viewers to their VR sites and enable marketer to distribute their VR content at scale.
Publishers like The New York Times, Wall Street Journal, Discovery, and Time Inc, and brands like Toyota, ABC, Chick-Fil-A, and Universal Pictures have utilized OmniVirts proprietary technology to power 360° VR experiences for their campaigns, but this is the first time that this technology will be available at such a large scale.
"While marketers and agencies have long been interested in VR, the biggest challenge for these marketers remains distribution and viewers,” notes Brad Phaisan, founder and CEO of OmniVirt.
The platform features modern ad serving and programmatic enablement technology, and other monetization tools, including outstream video ad units and solutions for connected TV.
The ability to bring 360° VR experiences to audiences across SpotXs platform is something both the buy and sell side are very excited about,” states Jeremy Straight, SVP of strategic partnerships at SpotX. “The partnership reinforces SpotX's commitment to media owners to explore technologies that help them realize the full potential of their video ad inventory.”
Starting today, any advertiser, brand, or agency that has 360° VR content can now leverage the integration between SpotX and OmniVirt to deliver their VR experiences at scale.