Digital Transformation Domino's Pizza Public Relations

Domino’s pizza droid delivers the goods in Holland and Germany


By John Glenday | Reporter

April 3, 2017 | 2 min read

Domino’s Pizza has taken delivery of its own fleet of six-wheeled self-driving robots in Holland and Germany in a bid to automate the transportation of pizza from oven to home.

Devised by Starship Technologies, the grandiose sounding London-based start-up founded by Skype co-founders Anti Heinla and Janus Friis, the box on wheels will be capable of ferrying its cheesy loads to customers residing within a one mile radius of selected Domino’s outlets.

The initiative is being overseen by the appropriately named Domino’s Robotic Unit and will see the battery-powered bots share pavements with pedestrians as they sidle along at a top speed of 20mph.

Domino’s Pizza Enterprises chief executive officer Don Meij said in a statement: “With our growth plans over the next five to 10 years, we simply won’t have enough delivery drivers if we do not look to add to our fleet through initiatives such as this.”

Each pizza bot contains an insulated cargo hold capable of carrying up to eight pizza’s or a combination of pizzas, sides, drinks and desserts.

Starship already operate a door-to-door service in Greenwich, London, on behalf of Just Eat and are in discussion with a range of food, parcel and grocery businesses.

Over Christmas Domino's gave its best Santa impersonation by training a reindeer to deliver pizza's.

Digital Transformation Domino's Pizza Public Relations

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