Read our new manifesto

Did you miss the deadline?

There’s still time, request your extension

The Drum

Amnet teams with iFlytek to develop AI-powered advertising

Amnet and Flytek sign strategic alliance

Amnet plans to develop AI-powered advertising products following a strategic partnership deal with Chinese information technology company iFlytek.

The deal will see the two companies collaborate to develop advanced programmatic technology, involving big data and artificial intelligence, in a bid to drive better performance and deeper intelligence for advertisers.

Amnet will have access to iFlytek’s expertise in machine learning, voice recognition and big data analytics, while iFlytek aims to use the deal to expand its services beyond AI technology to incorporate data-driven advertising.

iFlytek, which was founded in 1999, is one of China’s leading tech companies specialising in intelligent speech and language technologies. It has 70% of China’s speech technology market, created the application largely referred to as China’s Siri and also created China’s first AI project, iFlytek Hyper Brain.

Lawrence Wan, managing director, Amnet China, said: “With our iFlytek strategic partnership, we are exclusively co-developing breakthrough products that will fundamentally evolve advertising to a new level. This includes tapping into their marketing leading connection into China’s intelligent TV’s smart homes and intelligent cars, amongst others.“

Yu Hu, executive president of iFlytek, said the deal marked a milestone for the industry: “Through the partnership, a powerful combination of digital marketing strategies with cutting edge artificial intelligence technologies will further lead the industry to a new phase of automation and eventually evolve the entire digital media ecosystem.”

The deal comes as Chinese companies continue to invest heavily in AI technology in a bid to provide advertisers with more marketing opportunities. Chinese search giant Baidu has plans to further expand its AI services, this week announcing it will open a second AI lab in Silicon Valley, while last week internet giant Tencent announced plans to “invest heavily” in AI services.

This partnership is the latest in a string of deals by the Dentsu Aegis programmatic unit, which has inked deals with RadiumOne and LinkedIn in recent months as it Asia.