AKQA names Mark Uttley group strategy director in San Francisco
AKQA has appointed Mark Uttley to group strategy director at AKQA’s San Francisco office. Mark will lead the research and insights discipline, which is integral to the company’s brand strategy practice. The brand strategy practice, which also includes business strategy, communications strategy and data science, helps AKQA design the end-to-end brand experiences for companies like Audi, Caterpillar and Delta.
Mark Uttley joins AKQA as group strategy director in San Francisco
Prior to joining AKQA, Uttley served as vice president of global consumer insights at Spotify, where his team delivered insights that inspired award-winning global marketing campaigns, as well as product and content innovation. Uttley joins AKQA with over 17 years of experience delivering consumer insights at various music and entertainment companies. Over his career, he has built multi-disciplinary teams of brand planners, researchers and data scientists to deliver sophisticated insights and strategy for marketing, product and design teams.
Uttley will report to Sebastian Gunnewig, executive director of brand strategy at AKQA’s San Francisco office.
Simon Jefferson, managing director of AKQA’s San Francisco office said: “Our brand strategy team collaborates with clients to help define the future of their brand experience. Mark’s experience and skillset will help us deepen our understanding of consumers and create new products and services that will delight them.”