The Drum in the past has become known for its use of transportation devices such as taxis and buses for running small sessions in recent years during Advertising Week Europe, however this year it has chosen to remain motionless (if also a little legless) as it takes over a London boozer for the festival.
From 20-23 March, The Drum Arms will be operational to serve the media and marketing industry with insights and entertainment across a number of activities as well as pouring a few pints and spirits along the way.
The pub, the Queen’s Head, just along from the Advertising Week Europe venue in The Picturehouse, next to Piccadilly Circus will host several activities throughout the week that will be revealed at a later date.
Stephen Lepitak, editor of The Drum, explained: “The idea of being based in a pub for Advertising Week appealed to us for a number of reasons. First of all it hopefully means we won’t have to queue as long for a drink each evening, but also it’s a venue we’ll be able to do some creative things with and hopefully involve the whole industry in those too. It’s going to be a great week at Ad Week judging by their current line-up, and once done there delegates can drop by The Drum Arms for a pint or two and check out what’s happening there.”