For the second year in a row The Drum is to run a dedicated Routemaster bus during Advertising Week Europe as a mobile venue.
Departing each morning from 15 Archer Street in Soho, (a one-minute walk from the festival's main Picturehouse Central venue) the bus will stop at various locations throughout the day. Dubbed the 'Mastery Machine', it will play host to a series of free panel sessions chaired by our editorial team and featuring guest editor Trevor Beattie, advertising luminary and partner at BMB.
Attendees will also get the chance to mingle with The Drum's award-winning editorial team to discuss and discuss the highlights of ad week over a drink (or two).
Running in addition to our two official Ad Week sessions on the theme of social good, the bus schedule includes three sessions hosted by some of The Drum's editors.
The Marketing Industry Brexit Debate: Monday 18 April, 11.00am-12.00pm
Kicking off The Drum at Ad Week, commissioning editor Cameron Clarke will moderate a marketing industry Brexit debate. Panelists including Ogilvy & Mather's Paul O'Donnell, Havas's Chris Hirst and Curzon PR's Farzana Baduel will discuss what implications a Brexit would have on the UK marketing industry, and what do the in and out campaigns need to do to triumph in the referendum on 23 June.
Sports Sponsorship Debate: Thursday 21 April, 10.00am-11.00am
A discussion around sports sponsorship will be led by news editor Seb Joseph. Steve Martin, chief executive at M&C Saatchi Sport and entertainment, Nick Bourne, chief commercial officer at Copa90, Luisa Fernandez, managing partner of BBH Sport and Matt Bennett, co-founder and chief creative officer at Zak will give their take on whether the new 'zero tolerance' stance taken by brands will impact their sponsorship strategies going into a big summer of events such as the Olympics and the Uefa European Championships.
An Interview With Trevor Beattie: Thursday 21 April, 12.00pm-1.00pm
BMB co-founder Trevor Beattie will discuss taking the reins as guest editor of The Drum's special Ad Week issue, the theme for which is 'Under the Influence', as he chats with The Drum's features editor, Katie McQuater. Aboard The Drum bus, the two will discuss Beattie's thinking behind the special issue.
The Drum sessions at Picturehouse Central
On Thursday 21 April, Mashable and The Drum will also reveal BeWorthwhile, a world-changing app that was created as part of our Do It Day event back in December 2015. The Drum's editor-in-chief and co-founder, Gordon Young, will chat with Mashable's Ben Maher around the company's plans to match charities with skilled volunteers via the platform. (The Sun Studio at Picturehouse Central, 2.30pm).
And is doing good, good for business? Cameron Clarke will discuss this at the Picturehouse after the premiere of The Drum's ‘Do It Day’ film, a short movie showcasing the legacy of the event which saw marketers came together to ‘change the world in 24 hours’. The screening will be followed by a panel discussion featuring Bill Sullivan, European marketer leader at IBM iX, and Heide Cohu, founder of the Studio of art and commerce. (The Sun Studio at Picturehouse Central, 10.30am).
All of the events on board the bus must be registered in advance to attend, but are free to do so.
The Drum Bus will be touring the streets of London from Monday 18 April, across Soho. The full programme can be viewed here.