Coty tags adam&eveDDB as Max Factor lead creative agency

Adam&EveDDB is to be the lead creative agency for cosmetics brand Max Factor, owner company Coty has announced.

Karen Owen, vice president of Max Factor at Coty said that it is an important step for the brand as the agency has “creative capability, drive and passion to bring a modern expression to the brand and deliver on our vision”.

She added that the agency has “demonstrated a smart strategic approach to this work”.

Tammy Einav, chief executive of Adam&EveDDB, added: “Max Factor is an amazing brand with a proud heritage and we could not be more thrilled to be working together to create the next chapter.”

Adam&EveDDB clients include Google, John Lewis, Waitrose, the Financial Times, Volkswagen and Harvey Nichols.