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Latest marketing and advertising news for Coty, including insights and opinions.

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With stores and salons closed, Coty puts a new face on innovation

Coty's digital transformation EVP Chris Chesebro on DTC relationships, digital media and Amazon

Coty eyes digital growth with majority purchase of Kylie Cosmetics

‘We are in a de-hype phase’: Coty rethinks Younique strategy as brand struggles to make sales

Coty is piloting a retail-ranking tool with its media agency to inform digital ad buys

Finalists for The Drum Marketing Awards USA 2019 revealed

Meet The Drum Marketing USA Awards judges: Pinterest, Diageo, Coty, Accion

The Drum Marketing Awards

Data-driven audience discovery is de rigueur, say The Drum Marketing Awards US judges

Coty appoints The&Partnership as lead creative agency for Wella Professionals

Coty selects trio of startups to develop AI that will drive 'more seamless shopper experiences'

Coty unveils AR mirror that's activated when shoppers pick up a lipstick

Artificial Intelligence

Coty focuses on AI with growth accelerator competition

10 questions with... Amy Kean, head of strategic innovation at Starcom

People on the Move

Stacey Shelly joins Zenith as EVP and global client lead to cover Coty business

Business on the move: Shop Direct, Max Factor and Aspall

Coty tags adam&eveDDB as Max Factor lead creative agency

Procter & Gamble (P&G)

CoverGirl names Droga5 lead creative agency

Rimmel moves with the times and changes famous strapline to reflect people’s right to self-expression...

Coty puts digital at centre of growth strategy by tapping Anthony Rhind for Beamly

Rimmel Snapchat campaign gives fans a sneak peek in Kate Moss' closet

Coty names ZenithOptimedia as global media agency

Creative Showcase: Featuring AMV BBDO, Purple Creative, TBWA\Paris and more

Coty kicks off final stage of #GetReady campaign for Adidas body range with penalty video

Coty rapped for showing ‘sexual’ Just Cavalli ad during You've Been Framed

CK One perfume ad featuring ‘overtly sexual’ provocative dancing banned after being shown during...