Code Computerlove’s Higher Lower Game hits more than half a billion plays as it adds Amazon Echo tech

Code's Higher Lower game

A ground breaking online game created by Manchester-based digital experience studio Code Computerlove has achieved more than six million downloads and half a billion plays since the launch of the app in 2016, it’s popularity being fuelled in 2017 by incorporating Amazon Echo’s voice recognition technology to the user experience.

The Higher Lower Game now uses Amazon’s Alexa as its game host and its creation highlights the opportunity for brands and business to develop or adapt clever products to capture users of this increasingly popular technology – taking Echo’s use beyond playing music or operating home appliances.

Initial reaction to the voice game, by players trialling the technology, has been that it’s even more addictive than the original app, which Code launched as an app in middle of last year, with an additional amusing element of Alexa trash talking you when you get a terrible score.

The Higher Lower Google search trends game asks players to guess which of two Google search terms is most popular and to see how many they get right in a row to achieve, and continually try to beat, their high score.

Speaking of the development Code Computerlove’s chief executive, Tony Foggett, said: “Higher Lower is part of our IP team’s commitment to building our own consumer facing products that reinforce to clients that we can help them generate money with innovation.”

“Our ongoing development of the game and the platforms on which it can be played is evolving as The Higher Lower Game’s popularity soars. By reinvesting revenue now being generated by the app, we’re able to iterate and improve the game and user experience further. A version for Amazon Echo was a natural next phase.

“Creating the game for Alexa has been an interesting opportunity to explore this platform in a meaningful way, in line with Code’s test and learn ethos, and as an exercise to experiment with new technologies. We are still iterating the voice interface design, which poses unique design challenges we haven’t faced before."

Fuelling its notoriety, The Higher Lower Game was picked up by the world’s most subscribed to YouTuber PewDiePie who posted a video of himself playing the game. This video alone has now been viewed more than seven million times and shared by thousands. Research shows that there are now 113,000 similar videos showing The Higher Lower Game in action.

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