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Digital Transformation

Mondelez parts ways with senior digital marketer Bob Rupczynski after just four months

By Stephen Lepitak | -

March 15, 2017 | 3 min read

Mondelez International senior digital marketer Bob Rupczynski is to depart after only four months in the role.

Rupczynski, who joined the confectionery maker as vice president and global head of media, data and digital in November, took over the role from the hugely successful Bonin Bough.

Bob Rupczynski

Bob Rupczynski's exit from Mondelez's is the latest in a series of high-profile departures

He was previously at the Kraft Heinz Company, where he was vice president for media, data and CRM. At the time of writing, it was not clear why he was to leave.

A spokesperson for Mondelez confirmed his departure after tomorrow (Friday 17 March) to The Drum and wished him well.

As well as Bough, who left to become the host of CNBC's Cleveland Hustles, other senior marketers who have left the business in the past six months include Gerry D'Angelo, the former European head of media who joined Procter & Gamble in September.

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And, earlier this month, Phil Chapman, vice president for marketing communication and brand equity on the Mondelez chocolate team, stepped down after five years.

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