TK Maxx and Homesense have partnered to create the 'Lolgorithm' as part of Comic Relief's 'Make Your Laugh Matter' initiative.
Dubbed the 'ultimate joke generator' the project comprises a microsite and a Facebook Messenger chatbot. The tech will guess a user's sense of humour dependent on their Facebook activity, or from their responses to three random questions, before serving up a gif or a one-liner designed to make them chuckle.
Taster questions include: 'If you had a spaceship and could go to one of three planets, which would you visit?' giving players a variety of options to choose from such as 'A Planet where people walk on their hands; a planet where everything rhymes; or a planet which is exactly the same as Earth, but just slightly bigger.'
Once the information is gathered the gif or punch line will be delivered, and the bot will also send a meme featuring one of the nine animals from TK Maxx's Red Nose Day t-shirts created in collaboration with fashion photographer, Rankin.
The products, for which the majority of the profit goes to Comic Relief, feature an array of farm yard animals including a goat, a horse and a French Bulldog wearing Comic Relief red wigs. The line has been modelled by comedian Jack Whitehall, Game of Thrones start Maisie Williams, presenter Caroline Flack and many more famous faces as part of T K Maxx's promotion.
This is not the first time the discount retailer has collaborated with a fashion icon for Comic Relief. The likes of Vivienne Westwood, Stella McCartney, Anya Hindmarch, Karl Lagerfeld and many more have each created unique designs to raise money to help people struggling in the UK and across Africa.