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Red Nose Day round-up: Sainsbury's, PG Tips, Rimmel London and more lend their support


By Gillian West, Social media manager

March 13, 2015 | 4 min read

Red Nose Day is back!

After making way for Sport Relief last year Comic Relief has returned for its 30th anniversary hoping to break the £1bn fundraising barrier.

Ahead of tonight's BBC telethon here's a look at how some of the UK's biggest brands have been supporting and raising funds for the charity.

TK Maxx

Retailer TK Maxx has been selling designer T-shirts from Anya Hindmarch, Karl Lagerfeld, Diane von Furstenberg, Henry Holland and Matthew Williamson.

Seven T-shirts, and one onesie, are currently on sale across the UK with Dermot O’Leary, Lily Allen and a host of other stars lending a hand to model the range.

British Airways

As a global partner of Comic Relief British Airways has been asking passengers to donate loose change aboard its flights.

In February the airline called on ex-prima ballerina and Strictly Come Dancing judge Darcey Bussell to recreate its iconic 1989 ‘Face’ advert in time for Red Nose Day.


Long-term Comic Relief supporter Sainsbury’s is hoping to top the £11.5m it raised last time by selling the full range of Red Nose Day merchandise – from Red Noses themselves to badges, wristbands, deeley boppers and more.

The supermarket chain recruited Made in Chelsea star Spencer Matthews earlier in the year as part of a stunt to kick off Red Nose Day 2015 celebrations.


Specsavers has thrown its weight behind this year’s slogan ‘Make your face funny for money’ creating special red glasses complete with comedy eyebrows, the perfect accompaniment to a red nose.

The glasses come in all sizes with £1 from every pair sold going to Comic Relief.


Taking up where the Great Comic Relief Bake Off left off Maltesers has challenged the nation to ‘bake yourself silly’ in a bid to raise £1m.

Sales of special packs of Maltesers and Maltesers Teaser bars will see 5p per pack donated to this year’s cause.

Rimmel London

Rimmel London has signed up as an official Comic Relief partner for the first time this year, giving brand ambassador Kate Moss’s signature red lipstick a Red Nose Day makeover.

Sadly it looks as if her supermodel friends were unavailable to film the ad, leaving comedian David Walliams to step into the breach.

For every lipstick sold £1.67 will go to Comic Relief.

PG Tips

PG Tips brand ambassador Monkey – who is in fact owned by Comic Relief – put his money where his (woollen) mouth is and climbed the UK’s tallest building, The Shard, in a fundraising effort.

In addition to Monkey's brave feat for every special pack of PG Tips sold the brand will donate 5p to Comic Relief.


Weetabix has donated 5p from every pack of Weetabix Crispy Minis, Ready Brek and Weetos sold to raise funds for Red Nose Day.

The cereal giant has also launched limited edition Weetabix Strawberry for Red Nose Day.

BT, Persil, Dove, Ryman, Robert Dyas, Toyota, HomeSense, Claire’s, Barclays and EY are also backing this year’s Red Nose Day celebrations.

Specsavers Maltesers British Airways

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