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Tribal worldwide’s New York office appoints chief strategy officer

Tribal Worldwide

Tribal Worldwide has hired Laura Chiavone to join the agency as chief strategy officer for its New York Office the company announced on Friday.

The position of chief strategy officer in New York has been vacant at Tribal Worldwide since 2015. In Chiavone’s new role, she will oversee the agency’s strategic disciplines and staff, including digital strategy, social strategy, SEO strategy, and account planning. She will report to Richard Guest, president of Tribal Worldwide North America.

An international strategist from DM9DDB in Brazil, Chiavone played a role in campaigns that went on to earn a total of 15 Lions at the Cannes Lions International Festival of Creativity, along with Jay Chiat and Effie Awards.

“Anyone would – rightfully – be impressed by Laura’s body of work and her contributions to DM9DDB. Her abilities to build collaborative and multidisciplinary teams while cultivating senior-level client relationships, make her an important addition to that office’s leadership team,” Richard Guest stated.

The award-winning campaigns she worked while at DM9DDB Chiavone include “Hello, My Name Means” for J&J Baby and Pinlist for Tok&Stok with Pinterest, as well as participating in the launch of Guaraná Antartica Black for Ambev AB InBev, among others. Prior to joining DM9DDB, Laura founded Limo Inc., working for Heineken, Nike and Mondelez, among other brands. She was named “Planner of the Year” by both Brazil’s Association of Advertising Practitioners and the Brazilian Advertising Association.

“I'm honored to be part of Tribal Worldwide's New York team and very excited by the challenge," she said.

Chiavone is the most recent executive to join the Tribal New York leadership team. In 2016, Jennifer Catherall was brought on as chief talent officer, Phil Pessaro was hired as head of client services & production, and Kevin O’Connor was promoted to head of business development. Additionally, Tribal Worldwide’s New York Office has expanded its client roster. Most recently, Tribal was named agency of record for ERA Real Estate, and was selected by Boys & Girls Clubs of America to develop a comprehensive social media strategy for the national youth serving non-profit.

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