Facebook seeks to end direct payments to Live partners, splitting ad revenues instead

Facebook seeks to end direct payments to Facebook Live partners, splitting ad revenues instead

Facebook has sought to end direct payments to its Facebook Live partners as part of a switch to a split ad revenue funding model, ending a one-year direct association with publisher such as BuzzFeed, The New York Times and Vox Media.

Instead, Facebook intends to migrate celebrities and publishers on its payroll into a revenue sharing model, with a focus on 5-10 minute long high quality videos.

Dan Rose, Facebook’s VP of partnerships, explained: “When we talked about it with people up front, we told them we were going to pay for the first year. That’s kind of [ending] around now.

“We’re going to probably extend some of those for a while longer just to make sure people have a chance to transition, but the long-term model is rev-share.”

Facebook has always stated its intention is to ‘seed’ content on its platforms by offering cash before migrating to a revenue sharing model.

Facebook signalled the end of direct payments last month.

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