Facebook has sought to end direct payments to its Facebook Live partners as part of a switch to a split ad revenue funding model, ending a one-year direct association with publisher such as BuzzFeed, The New York Times and Vox Media.
Instead, Facebook intends to migrate celebrities and publishers on its payroll into a revenue sharing model, with a focus on 5-10 minute long high quality videos.
Dan Rose, Facebook’s VP of partnerships, explained: “When we talked about it with people up front, we told them we were going to pay for the first year. That’s kind of [ending] around now.
“We’re going to probably extend some of those for a while longer just to make sure people have a chance to transition, but the long-term model is rev-share.”
Facebook has always stated its intention is to ‘seed’ content on its platforms by offering cash before migrating to a revenue sharing model.