Liverpool FC have appointed HTC's vice president of marketing and sponsorships as their new marketing director.
Markus Breglec has taken on the newly created role at the Premier League club and will be tasked with creating strategies to drive growth, inspire innovation and foster collaboration.
Breglec will use his 19 plus years' experience in devising strategies for globally recognised brands such as Nike, Sony and Adidas to stimulate engagement with the Liverpool's fans.
Having led HTC's partnership with the Uefa Champions League and Europa League, Breglec will look to strengthen the ties between the club's commercial partners and fans across mobile devices.
Commenting on the appointment Billy Hogan, managing director and chief commercial officer at Liverpool, said: “Marketing is a critical element of our commercial success and ultimately grows the club which enables us to support our on pitch ambitions.
"The primary focus for Markus will be to bring the club closer to our hundreds of millions of fans around the world. He has proven expertise which makes him a leader in his field and we’re delighted that he will be joining us.”
Breglec added: "I am very excited to join Liverpool FC and with it the greatest and most deeply connected football family. The Reds are the beating heart in world club football with an unprecedented fan connection, amazing history and great future ahead. I very much look forward to further help grow the club, drive innovation and engage supporters globally.”
Breglec's appointment is part of a wider transitional period for the club that will pave the way for the new, and still to be named, chief executive who is expected to join in the summer. As part of the transition, Hogan was recently promoted from his position as commercial director to managing director of the club.