Pop princess Kylie Minogue has won out over her reality TV namesake in a trademark dispute over the ‘Kylie’ trademark’.
The naming dispute stretches back to April 2014 when Kylie Jenner of Keeping Up With the Kardashians first applied to trademark her first name in the US, a move which swiftly came to the attention of Minogue’s lawyers.
Minogue duly hit back, proclaiming her small screen rival to be a ‘secondary reality television personality’ – despite first coming to the world’s attention in Australian daytime soap Neighbours herself.
In a representation to the US Patents and Trademarks Office Minogue described herself as an “internationally-renowned performing artist, humanitarian and breast cancer activist known worldwide simply as 'Kylie'”.
Not to be outflanked so easily however Jenner has already mounted an appeal against the decision.